A superior blend of art and engineering marketing service delivery.
In my role as VP of Sales and Marketing @ Two Hat Security I hired Robert to help build out and execute on our corporate marketing strategy and action plan. Right from the start and throughout our 15 months working together Robert has continually met and surpassed my expectations. Marketing today is a complicated mix of multi channels, technologies A/B tests, strategy, design, process flow, coding, analytics and the list goes on and on. What makes Robert unique is his ability to deliver expert insight and guidance in all of these areas (and more) along with the ability to thoroughly implement the necessary tactics, carefully measure the results and continually suggest areas for improvement.
Specific areas of services and success include: Established Google Ads account and manage considerable Ad Spend budget. Account modulation over time has resulted in a more efficient Account. Worked with the Two Hat team to implement from scratch a ‘Lead Acquisition’ program through Ads and the Website that brings in a substantial quantity of Submissions/Leads. Managed the Graphic Design and Coding of high-impact landing pages on the website. Implemented concise, actionable reporting infrastructure. Resolved User Experience issues on the website that reduced visitor confusion and bounces while increasing visitor stickiness and conversions. Integrated all aspects of Two Hat’s digital marketing infrastructure so one thing (ie. Google Search Ads) can be leveraged against another (ie. Facebook Ads). Provide expert consultation and production for Digital Marketing initiatives at Two Hat, and help management navigate the complex world of Digital Marketing and deploy the technical infrastructure for various initiatives.
I continue to work with Robert here at Two Hat and would certainly recommend him for any organizations looking for similar marketing assistance. Please feel free to reach out to me directly if you wish to speak further.Mike Curliss
I appreciate his flexible partnership approach. It’s allowed us to leverage his expertise in and efficient and affordable manner while equipping our team with the skills needed to bring some portions of the work inhouse. Whether it’s SEO, SEA, other paid traffic tactics, social media or email, Robert has been a valued de facto member of our digital marketing team. Mona Csada
He brought a very unique and rare blend of expertise and knowledge to his role as Online Marketing Specialist. I was always impressed with Robert’s knowledge base and work ethic.
Robert is a great collaborator and team player and was always there to roll up his sleeves and pitch in wherever he was needed. It was absolute pleasure to work with him. Wanda Palmer