Director of Digital Products & Delivery

WordPress & WooCommerce | Systems & Team Leadership

Since 2009, I’ve built my career in marketing and web development agencies, designing, developing, and delivering high-quality digital products. My work focuses primarily on WordPress and WooCommerce.

I lead at the director level and work closely with cross-functional teams. I enjoy mentoring individuals and fostering effective collaboration, with the goal of delivering products that customers genuinely love.

I’m deeply invested in the systems behind successful delivery. I design and implement scalable business and production workflows, including end-to-end critical paths that take websites and digital products from concept to completion. This work is supported by detailed, extensible SOPs that evolve as teams and products grow.

I also stay hands-on technically as a full-stack web developer, contributing where it adds the most value. Alongside this, I mentor other developers to help them sharpen their skills and make effective use of modern tools.

I believe strongly in experimentation and A/B testing. I bring a solid background in business and performance reporting, establishing metrics and KPIs that drive clarity, accountability, and better decision-making. Earlier in my career, I worked extensively in digital marketing, leading SEO, Google Ads, and conversion optimization initiatives, and using measurement and experimentation to continuously improve performance.

I thrive at the intersection of people, process, and technology — aligning teams, streamlining delivery, and building digital products and systems that scale.

Please see my LinkedIn for my work history. Exceptional references available on request.